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Marketing efficiency

Efficiency measures should never be looked at without also considering effectiveness. Take it to the next level and do it in a predictive manner while rapidly tuning your efficiency and effectiveness ratio utilizing prediction.

Questions exampels

Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?

Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month

Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?

Out of all active customers, who will fly to NY or UK in the next 30 days

Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?

Out of all active card holders in the last 6 months, who is likely to stop using our card next month?

Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week

Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?

Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week

Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?

Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?

Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?

Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?

Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?

Questions exampels

Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?

Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month

Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?

Out of all active customers, who will fly to NY or UK in the next 30 days

Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?

Out of all active card holders in the last 6 months, who is likely to stop using our card next month?

Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week

Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?

Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week

Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?

Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?

Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?

Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?

Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?

Questions exampels

Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?

Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month

Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?

Out of all active customers, who will fly to NY or UK in the next 30 days

Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?

Out of all active card holders in the last 6 months, who is likely to stop using our card next month?

Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week

Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?

Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week

Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?

Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?

Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?

Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?

Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?

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