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Efficiency measures should never be looked at without also considering effectiveness. Take it to the next level and do it in a predictive manner while rapidly tuning your efficiency and effectiveness ratio utilizing prediction.
• Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?
• Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month
• Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?
• Out of all active customers, who will fly to NY or UK in the next 30 days
• Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?
• Out of all active card holders in the last 6 months, who is likely to stop using our card next month?
• Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week
• Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?
• Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week
• Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?
• Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?
• Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?
• Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?
• Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?
• Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?
• Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month
• Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?
• Out of all active customers, who will fly to NY or UK in the next 30 days
• Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?
• Out of all active card holders in the last 6 months, who is likely to stop using our card next month?
• Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week
• Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?
• Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week
• Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?
• Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?
• Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?
• Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?
• Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?
• Promotions efficiency: out of active customers, who will register to premium service X, given a text message? call? promotion Y?
• Digital card: out of customers who bought at least Y times on the listed websites, who will buy using the payback service next month
• Out of customers who made at least one Duty Free purchase and didn’t buy anything abroad in the past X months, who will buy abroad using the credit card in the coming 3 months?
• Out of all active customers, who will fly to NY or UK in the next 30 days
• Out of customers who joined in the last 90 days, who have not activated their card, who will activate if offered a $10 bonus? $20?
• Out of all active card holders in the last 6 months, who is likely to stop using our card next month?
• Out of customers who didn’t open the email with the monthly promotion of Consumer Credit, who will take a new credit in the next 3 weeks if we (1) call them (2) send SMS next week
• Out of married customers who have 3.000 to 24.000 points, who will redeem points for fragrances in the next 4 days if we send them an email tomorrow?
• Out of customers who use the card in restaurants, and have a credit limit above $1 million, and live in Region X, who will increase spending on product X by over Y% next week, given an email this week
• Which customers will use our card to pay in gasoline stations in the next month if we send them a special discount for gasoline next week?
• Out of customers who renegotiated their outstanding debts in the last 6 months, who will become delinquent in the next month, given a SMS tomorrow reminding them to pay their account balance?
• Out of customers that didn’t use their card for the last 2 months, who will start using it again if we send them a special discount for gasoline next week?
• Out of owners of non-Visa cards who are pre-approved for a card upgrade, who will upgrade in August?
• Out of customers that redeemed points in the last year, who will add a secondary card-holder in the next 3months?
